Search Engine Optimization (SEO) is a main source of growth & generating
leads for maximum number of companies these days. Your business might be the
next business to get a lot of sales by spending lot of money in SEO services. The
most vital thing to remember is that the service of an SEO expert to support
your SEO projects. There are three separate options for taking SEO services:
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- Engage SEO consultants in-house.
- Outsource the entire project to a reputed SEO company
- Outsource the entire project to a Freelance SEO Consultant
Regardless of the opinion that it is that is, there are many things to
know about what you can find in SEO from an expert. You must make sure the
project is under the care and supervision of an expert SEO consultant with
valid experience.
SEO Is Not Just Submission:
Gone are those days when submission on hundred directories could
confirm the 1st page Google position. The SEO consultant who is
working on your project might not have knowledge about the factors but he is
well aware of Dos & don'ts of present SEO business. The person has adequate
knowledge of algorithms of Google and other search engines that affects SEO
process.
Google search engine has gone stricter
than before
Google is the most used search engine. So it is important we will
discuss about it. Google has already introduced algorithm called Rankbrain in
the year 2015. RankBrain follows artificial intelligence to judge and rank
various websites. Google has introduced several updates of its algorithms to
make sure only deserving sites with quality contents must go top.
The main concern is that, if you make a mess with the algorithms of search
quality awarely or unawarely ,your
business website will get penalized by
Google. The penalty may cost heavily like throwing your business site totally
out ranking data
The poor SEO standard may cost heavily
SEO is one of the main channels for generating opportunities for many
companies. If due to poor SEO, you are penalized, you will lose all of your incoming
leads and traffic. On the other hand, reputation of the brand might get
affected due to poor SEO services.
Leaving your website without SEO is much better than doing bad SEO
because today's SEO is not as easy as a few years ago. In addition, the dire consequences
and penalties due to weak and ridiculous SEO services are deadlier and heavier.
So always make sure that right person is handling your project.
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